Seed Companies Prepare for the 2009 Launch of LibertyLink Soybeans

To ramp up its preparation for the 2009 launch of LibertyLink soybeans, the Herbicide Tolerant Trait Team recently hosted four regional meetings with seed companies.

With the recent nod from the Chinese Ministry of Agriculture, LibertyLink soybeans are right on track for an anticipated 2009 launch.

“We had a simple goal for these meetings: demonstrate our support in helping the seed companies develop their LibertyLink business plan,” said Andy Hurst, Product Manager, Ignite and Herbicide Tolerant Traits. “With the approximately 40 seed company representatives attending in each location, we reviewed the LibertyLink Soybean Marketing Program and product positioning, as well as the communication plans for mass media, public relations, and local promotion.”

One participant said after the meeting, “If I'd have known it was going to be this good, I'd have signed up more acres. What I have now will be gone quickly, I can see that."

Seed Treatment and Technology Representative David Case summed up his experience, “I heard nothing but positives about the meeting content including the marketing and communications programs.”

Good News for Soybeans, Bad News for Weeds

The LibertyLink trait and new Ignite herbicide is the ONLY nonselective alternative to the Roundup Ready� system.

LibertyLink varieties have built-in tolerance to Ignite herbicide.

LibertyLink varieties are high-yielding, with no yield drag or lag.

LibertyLink soybeans provide an excellent means for growers to rotate nonselective herbicide-tolerant systems to effectively manage weed resistance and preserve the utility of these technologies.

Ignite is a nonselective, contact herbicide that provides postemergent control of more than 120 broadleaf weeds and grasses.

Ignite has a unique mode of action with no documented weed resistance globally.

Ignite kills weeds in days versus weeks.

[ last update: Thursday, July 31, 2008 ]